01 · START HERE
Choose a direction
Four questions identify a business model worth testing first.
$29 · SELF-GUIDED FOUNDER SPRINT
Find the offer worth testing first.
For early-stage founders with a rough idea and too many possible next steps. Finish with a starting buyer and model, a concrete validation plan, and economics assumptions worth testing—not a promise of revenue or profitability.
Checkout is not open yet. The waitlist is the launch-access action for now.
Three tools. One focused first test.
Use the tools in order to narrow the idea, make the next experiment concrete, and keep the numbers in view.
02 · MAKE IT CONCRETE
Turn answers into a plan
Completed chooser answers point to a likely buyer, an online acquisition channel, and one small validation experiment. Start at /choose first.
03 · KEEP SCORE
Pressure-test the economics
Put price, delivery costs, acquisition, growth, and churn assumptions in one frame.
04 · PUBLISH WITH A HYPOTHESIS
Paid newsletter playbook
Narrow the reader, shape a free-to-paid offer, and record sponsorship assumptions.
05 · CHECK THE FIRST ORDER
Focused e-commerce playbook
Pressure-test product cost, fulfillment, and first-order acquisition cost before buying inventory or scaling spend.
A short path from idea to first test.
The sprint is structured to help you make one useful decision at a time, without pretending the first pass proves the business.
- 01
Choose a direction
Use the four-question chooser to select a starting model and buyer context that fit how you want to work.
- 02
Write the first test
Turn those answers into a likely buyer, a reachable online channel, and one small experiment you can run.
- 03
Pressure-test the numbers
Use the economics worksheet to see which assumptions matter before adding more scope, spend, or build time.
Before you join the list.
Who is the Founder Offer Sprint for?
It is for an early-stage founder with a rough business idea who wants a focused first test before investing in more build, spend, or scope.
What does self-guided mean here?
You work through the tools at your own pace. The sprint gives you a sequence and prompts; it does not promise coaching, live sessions, or a done-for-you plan.
What does the $29 cover?
The planned offer is a structured, self-guided first pass: choose a direction, make a validation plan, and pressure-test the assumptions behind it. Exact launch contents will be confirmed before checkout opens.
Why is there a waitlist instead of checkout?
Checkout is not available yet. Joining the waitlist is the current way to register interest and hear when launch access is ready.
Launch access
Put a sharper first test on your calendar.
The Founder Offer Sprint is planned at $29. Join the waitlist to register interest; checkout is not presented as available yet.